SponsorWrite - Jake's Take

JAKE’S TAKE ON POSITIVE COACHING
The one-armed kid, I think his name was Tony, was open around half court when Darren rebounded the ball. With a few seconds left in the game, Darren could go coast-to-coast one more time and set the league scoring record for 12-year-olds.

Loud anticipation filled the gym at the St. Paul Jewish Community Center. Parents across from our bench jumped and screamed as Darren sped upcourt. “He's gonna do it, Coach,” someone said to me.

When Darren crossed the timeline, Tony cut to the hoop. When he got there, Darren's pass was waiting. Tony missed the basket, but nobody missed the point. Darren gave up the scoring record to feed the one-armed kid.

This confirmed that the assist is the most sublime act in sports. In the right circumstance, it leaves a lump in your throat and a life lesson in your brain. It certainly taught those 12-year-olds a lot more than their 20-year-old coach dropping F-bombs during timeouts.

When I resumed coaching five years ago, my park-and-rec supervisor sent me to a workshop conducted by Positive Coaching Alliance (www.PositiveCoach.org), which several weeks ago hired me as a marketing communications manager. Mindful of Darren, I will assist PCA in achieving its mission of “transforming youth sports so sports can transform youth.”

The Stanford University-based non-profit drives fundamental change in youth sports culture from high school age on down, using grants, such as those from Nike's NikeGO community affairs initiative, as well as private contributions, revenue from conducting workshops, and soon, corporate sponsorship.

PCA's philosophy fills three books by Founder and Executive Director Jim Thompson: “Positive Coaching,” which inspired Phil Jackson to become PCA's national spokesperson; “Shooting in the Dark,” and “The Double-Goal Coach.” Double-Goal Coaches, like most coaches, have winning as one goal, but not at the expense of their more important goal, teaching life lessons through sports.

This philosophy draws the support of a National Advisory Board, which along with Phil Jackson, includes coaches Larry Brown, Herm Edwards, Tony Granato, Steve Mariucci, Doc Rivers, Dean Smith, and Bill Walsh; former pro athletes and U.S. political leaders Bill Bradley and Jack Kemp; Olympic medalists Bart Conner, Nadia Comaneci, Donna de Varona, Joy Fawcett, Summer Sanders, and Kerri Strug; other sports luminaries, such as Ronnie Lott, Leigh Steinberg, Gene Washington, and Barry Zito; as well as many academicians and business leaders.

PCA moves hundreds of thousands of youth sports administrators, coaches, parents and players each year. We reach them live in workshops and at games, through our newsletters, via media coverage, and fundraising events. By definition, they are concerned, active and accomplished -- the type who miss mass media messages because they are out doing something, often involving the part of their lives that PCA touches.

Now that you know how PCA can assist you, here are several ways in which you can assist PCA:

Since ballers from the asphalt to the arena know assists as “dropping dimes,” you can drop some dimes (or dollars) into the PCA Annual Fund mailing you may see soon.

You also can contribute at www.positivecoach.org/annualfund.htm.

Send reporters our way.

Formally align your business with PCA in a sponsorship or other form of partnership.

Forward this to anyone you know who sees beauty in a 12-year-old passing up a short-lived scoring record so his pass could record an assist that will live forever.

©2002-05 info@sponsorwrite.com All rights reserved.

David Jacobson wrote this NFL and business trivia quiz as part of The Exordium Group's service for E*Trade. New questions appeared in each of the four weeks before the 2001 Super Bowl. The promotion drove repeat visits to E*Trade, increased customer interactivity with E*Trade's brand and strengthened the sponsor's link with the NFL. This promotion typifies SponsorWrite's approach to writing and creative consultation.

Exordium Group.Comments was a groundbreaking publication. Each issue provided unique insights into technology's role in sponsorship. These articles demonstrate the understanding of sponsorship and critical capabilities underpinning SponsorWrite's unique approach to sponsorship messaging: detect, determine, distill and disseminate.

These critiques of sponsorship-related Web sites appeared in Exordium Group.Comments. The series, written by David Jacobson, exhibits his unique style and the philosophy behind SponsorWrite's treatment of Web-based sponsorship promotions.
Old Style Site is a Moundball Winnah!

Century 21 Misuses Online Real Estate

Dueling Divas: Aguilera Disappears at Sears; Milk Makes Most of Britney

IBM's Fanmail Site a Last Hurrah For Big Blue

Bank's Online Golf Leverage
Drives For Show and Putts For Dough

AT&T Wireless Wires Acoustic Music Series

These samples display our pure writing talent. Our tone may range from serious to playful, but every article makes its point and every word counts. We bring this same level of skill and passion to everything we write—engaging and moving people on our clients' behalf.
Better Watch Out: Bobby Knight Is Coming To Town

Giant Chicken to Egg on Dome Crowd Saturday

Julius Erving: An Example of What Sports Can Produce

Puckett, Like Predecessor Mays, Rises to Near Legendary Status in Center Field

Leonard Transcends American Dream In Hagler Defeat

Hoopla (Bobby Knight profile)



	JAKE’S TAKE ON POSITIVE COACHING The one-armed kid, I think his name was Tony, was open around half court when Darren rebounded the ball. With a few seconds left in the game, Darren could go coast-to-coast one more time and set the league scoring record for 12-year-olds. Loud anticipation filled the gym at the St. Paul Jewish Community Center. Parents across from our bench jumped and screamed as Darren sped upcourt. “He's gonna do it, Coach,” someone said to me. When Darren crossed the timeline, Tony cut to the hoop. When he got there, Darren's pass was waiting. Tony missed the basket, but nobody missed the point. Darren gave up the scoring record to feed the one-armed kid. This confirmed that the assist is the most sublime act in sports. In the right circumstance, it leaves a lump in your throat and a life lesson in your brain. It certainly taught those 12-year-olds a lot more than their 20-year-old coach dropping F-bombs during timeouts. When I resumed coaching five years ago, my park-and-rec supervisor sent me to a workshop conducted by Positive Coaching Alliance (www.PositiveCoach.org), which several weeks ago hired me as a marketing communications manager. Mindful of Darren, I will assist PCA in achieving its mission of “transforming youth sports so sports can transform youth.” The Stanford University-based non-profit drives fundamental change in youth sports culture from high school age on down, using grants, such as those from Nike's NikeGO community affairs initiative, as well as private contributions, revenue from conducting workshops, and soon, corporate sponsorship. PCA's philosophy fills three books by Founder and Executive Director Jim Thompson: “Positive Coaching,” which inspired Phil Jackson to become PCA's national spokesperson; “Shooting in the Dark,” and “The Double-Goal Coach.” Double-Goal Coaches, like most coaches, have winning as one goal, but not at the expense of their more important goal, teaching life lessons through sports. This philosophy draws the support of a National Advisory Board, which along with Phil Jackson, includes coaches Larry Brown, Herm Edwards, Tony Granato, Steve Mariucci, Doc Rivers, Dean Smith, and Bill Walsh; former pro athletes and U.S. political leaders Bill Bradley and Jack Kemp; Olympic medalists Bart Conner, Nadia Comaneci, Donna de Varona, Joy Fawcett, Summer Sanders, and Kerri Strug; other sports luminaries, such as Ronnie Lott, Leigh Steinberg, Gene Washington, and Barry Zito; as well as many academicians and business leaders. PCA moves hundreds of thousands of youth sports administrators, coaches, parents and players each year. We reach them live in workshops and at games, through our newsletters, via media coverage, and fundraising events. By definition, they are concerned, active and accomplished -- the type who miss mass media messages because they are out doing something, often involving the part of their lives that PCA touches. Now that you know how PCA can assist you, here are several ways in which you can assist PCA: Since ballers from the asphalt to the arena know assists as “dropping dimes,” you can drop some dimes (or dollars) into the PCA Annual Fund mailing you may see soon. You also can contribute at www.positivecoach.org/annualfund.htm. Send reporters our way. Formally align your business with PCA in a sponsorship or other form of partnership. Forward this to anyone you know who sees beauty in a 12-year-old passing up a short-lived scoring record so his pass could record an assist that will live forever. ©2002-05 info@sponsorwrite.com All rights reserved.

			David Jacobson wrote this NFL and business trivia quiz as part of The Exordium Group's service for ETrade. New questions appeared in each of the four weeks before the 2001 Super Bowl. The promotion drove repeat visits to ETrade, increased customer interactivity with E*Trade's brand and strengthened the sponsor's link with the NFL. This promotion typifies SponsorWrite's approach to writing and creative consultation.

			Exordium Group.Comments was a groundbreaking publication. Each issue provided unique insights into technology's role in sponsorship. These articles demonstrate the understanding of sponsorship and critical capabilities underpinning SponsorWrite's unique approach to sponsorship messaging: detect, determine, distill and disseminate.

			These critiques of sponsorship-related Web sites appeared in Exordium Group.Comments. The series, written by David Jacobson, exhibits his unique style and the philosophy behind SponsorWrite's treatment of Web-based sponsorship promotions. Old Style Site is a Moundball Winnah! Century 21 Misuses Online Real Estate Dueling Divas: Aguilera Disappears at Sears; Milk Makes Most of Britney IBM's Fanmail Site a Last Hurrah For Big Blue Bank's Online Golf Leverage Drives For Show and Putts For Dough AT&T Wireless Wires Acoustic Music Series

			These samples display our pure writing talent. Our tone may range from serious to playful, but every article makes its point and every word counts. We bring this same level of skill and passion to everything we write—engaging and moving people on our clients' behalf. Better Watch Out: Bobby Knight Is Coming To Town Giant Chicken to Egg on Dome Crowd Saturday Julius Erving: An Example of What Sports Can Produce Puckett, Like Predecessor Mays, Rises to Near Legendary Status in Center Field Leonard Transcends American Dream In Hagler Defeat Hoopla (Bobby Knight profile)